Thursday, August 8, 2013

SEO : Is It Really Limited to Keyword Ranking Now?

Hello Guys!! Good to see you after a long time. Sorry for not writing about any new topic from last 2-3 months. 

Today, I would like to ask you one basic question, what you think about current SEO process, is it really limited to keyword ranking ??? I'm just sharing my thoughts about it. 

SEO as a whole has seen a major transformation over the last 2-3 years. Now clients are even more educated than before. They know the optimization process as well as the result they get because of it. Their expectations are increasing day by day. They just don't want to rank their sites for particular set of keywords. They want MORE!! They want CONVERSION, LEAD, INQUIRIES, etc !!

Conversion Through SEO

So we need to change our strategy according to the requirement of our clients. Rather than showing them the improved ranking, we should be able to show them conversions, leads through SEO. It is very simple to achieve. Just a small change in doing a traditional SEO will help you to provide them what they want. 

Following are the basic points that I think we need to change:

Keyword Selection:
Lets start with keywords. While selecting keywords for site, we should think about which keywords will really help us in conversions or getting leads rather than thinking about relevant keywords for ranking. For e.g. If our client wants to sell any product, then we should think about who is our target audience, which type of queries they will ask for buying our product, how our product can be helpful, etc. After getting the answers of such questions, make list of keywords which are coming to your mind. Those keywords will be your targeted keywords. Analyze them. Study them. And make a strategy to optimise them. Rather than ranking your site, start optimizing your site for those keywords.

OFF Page Submission :
While doing Off page you should know where your audience is, where they will come from regularly, which are top sites or portal they visit. Start increasing your presence there, rather than doing so called Submission work. I agree submissions are important but try to avoid bulk submissions, it may affect your site in future. 

Hope this article was helpful in bringing out some ideas that could achieve client expectations further with SEO. What do you think could be some more ways to get leads or conversion through SEO? Please do share your thoughts in the comments below.

Friday, April 26, 2013

Be Alert!!! Writing on #Google Alert Now..

HEY, Hi, Hello, Aloha !!! Hows going there?? Hope things are working fine.

In my previous post, I have discussed about "a New way of On Page Optimization". I'm just summarizing it again. First and most important part of on page optimization is "THINKING". Please try to think like end user while doing On Page Optimization. Where you think keyword should be well fit like (in title, in meta tags, in content etc) add it, use synonyms, supportive keywords as well. At the end user should get satisfy after visiting the site. Don't think too much technically like primary keyword should present in title, in meta tag,  2-3 time in content and in image alt text etc. It helps in making site well optimize for search engines but user may not like it. He/she will run away from your site. And you will run away from you job.. Kidding .. So just change your thinking.

By discussing the basic concepts of SEO again and again, will not help us in moving forward. Right???? So now on-wards  I will try to cover the things which we ignore most while optimizing the site. For e.g Use of Google Applications like alerts, analytics, URL related concept like canonical tag, URL tagging, SEO of multilingual site, eCommerce site SEO etc. I need your help in this too. Please share the topics, that you think are very difficult or you never implemented but excited about it. I will try to help you in that.

Topic that today I choose is "Use of Google Alerts as well as sites like Twitter, LinkedIn etc. for SEO". We seos are very clever in using Google applications like adwords, keyword tool for deciding the keywords for our site. But what you think, we are missing some more Google Applications like Google Alerts etc. for the same?? Hmmm.. I know we should use them.

Google Alert:
If you want to find out the latest NEWS or the topics related to your site or the keywords your targeting. What is your way to finding it out??(Please share it in comments). One simple and universally accepted solution is go on Google type your keyword or the topic then click on NEWS section of it and hit Enter. Right??  I know, its really simple. But if I want same thing on regular basis what should I do?? I will prefer to set Google Alerts for it. Its a simple application where you can add your keywords, your topics and get mail about them on daily basis.
While setting the Google Alerts, try to avoid the use of exact keywords, use the variation, use the broad keyword phrase and also the general user query. For e.g. Suppose my target audience are IT-admin or system admins, for which I want to write a regular blog on my site. Then I will first set Google Alerts for it. I will include the topics like network troubleshooting ways, network security, network hardware appliance, new CISCO hardware, network monitoring etc. Because I know my audience are having keen interest in these type of topic. I will add topic related to cyber-threat  network malware attack, server performance or security too. As these are hot and ongoing topics. Google will provide me the latest NEWS related to these topic daily. I can send them to my writer and he or she may easily correlate them with my site. It will help me in keeping my site updated.

Twitttttteeerrrrrrr and LinkedIn: 
Second way for getting latest NEWS is Twitter and LinkedIn. Use twitter or LinkedIn search box for your purpose. Search the topic or keywords on which you want current going NEWS. Twitter will give us the results which are currently happening. LinkedIn helps us by giving suggestion through groups, wall post etc.

You can use them for writing a blog or article for promoting your site. You can also get an idea what your users are expected from your site too.

Using the above sites or applications will really help us to keep our site updated. They also helps to increase our site visibility and mainly all these are FREE FREE FREE !!!

So go use them....

And put your thoughts about this post and about these ways in comments....

Thank you and Happy reading!!

Wednesday, April 24, 2013

What the hell is this "On Page Optimization" ???

Howdy Guys ???? Hope all of you are enjoying your life. Perfect !!!

Lets move to next phase or step or process of Search Engine Optimization. Its "On Page Optimization and important factors "

Before starting to discuss about this, I just wanted to tell you some important points about On Page Optimization:

  • Dont use it to fool the search engine or end users
  • Ohh !!! Important factor for increasing website visibility
  • Its a skill not a technique
  • Simplest way to bring authority and trust from search engine and end users
  • Use it or Leave SEO !! (in Harsh tone :p) 
So lets talk about it, most of the so called SEOs (Search Engine Optimizers) consider it as a simple way to fool the search engine rather than end user!! STOP that thinking.

On Page Optimization is the process where you can optimize the web page or web site to its relevant theme. For e.g if  we have a website or webpage about selling computer, so it should represent the relevant information about selling computer like its price, specification, color, configuration etc. It should give a satisfied answers to user who is visiting or coming to the site. Not a fake advertisements to grab the user.

While doing On Page Optimization, first thing that we should know is "Think like End USER or Visitor and not like an SEO". So understand the site first, study it. Decide what exactly site is about and what its purpose. You should aware of its functionality, flow and navigation too.

We need to do a thorough study about, why user will come to my site or what things will help user to get satisfy from the site etc.  After analyzing the proper answers to the questions that user may get while surfing  web page or web site, we need to start actual optimization process.

Think how page is loading in browser. Firstly title --> header --> body section and finally footer.

So start optimizing from title.

Title and Meta Tag Optimization:

Points that needs to be consider while optimizing title and meta tags:
  1. Is existing title is relevant to page
  2. Is it really giving an idea about page 
  3. Use of keywords (Primary or secondary)
  4. Use of Brand name
Title should be small, descriptive and giving idea about web page. Don't stuff the keywords for search engine. Search engine hates it.

Similarly, optimize meta description tag. This tag is NOT consider while calculating the ranking in SERP. It is used to give brief information about what exactly page is about. A well optimized meta description tag help you to increase the CTR(Click Through Rate) for the site. Avoid catchy or fishy language. Use user friendly language as well as what is the page or your site is about information to represent it.

Header Section:

It may contain banner, logo, images etc. Try to avoid the use of flash or scripting to represent banner or header. Use images which will easily load in the browser. It will help in decreasing page load time. Using relevant and creative images in banner or header helps user to increase his/her interest in your web page. Try to avoid bulky header or banner or more number of images. 2-3 relevant images will enough to convey your message.

Body Section:

It is an important part of web page. OR in my language its a "heart of web page". Sometime I become romantic while writing...OOPS back on track..

Body section contains header tags, content, images, internal links(some time) etc. Use of header tag is not mandatory but it will help user to get an idea about content. So header tag should be relevant to the content. You can use supportive keywords or the creative phrases as a heading tag.

Next is "Content" ... Its a king, queen,  beautiful princess everything of your webpage. So keep it clean, error free, grammar free and avoid silly spelling mistake. Use of primary keywords with supportive keywords or with synonyms will add beauty in your content. Avoid highlighting the keywords. It looks like mole on beautiful face. I know sometime it works but most of the time its NOT.  Content helps user to finding out the answer for his/her questions, so it should be qualitative rather than quantitative. It plays an important part in SERP ranking. So optimize it like your genius and not like your a extra ordinary (Avoid Over Optimization).

Use of relevant images with alt text will help search engine as well as user to understand the web page. Search engines are (lazy oops..)  unable to read the images so we should help them by giving a relevant alt text. Use of heavy images or excessive number of images will increase the page load time.

Inter linking or giving link in between content will navigate user through your site. So use anchor text which will provide an idea about page which will be loading in the browser. Sometime use of supportive keywords or primary keywords for other page or a brand name is fine. But excessive use of same keyword as a anchor text may give you penalty from search engine. 1-2 call of action in content will be important to achieve your aim.

Footer Section:

Most seo will ignore this section or they are not giving much concentration on this section while optimizing the web page. But its WRONG. This is also an important section of your web page. Avoid more than 100 inter linking. Use synonyms or supportive keywords in anchor text. Try to add privacy policy, about us, contact us like pages in the footer. Use of copyright will increase the authority of your web page.

 Hussshhhhh.. a long post. So it is from my side. I would be glad if you share your optimization strategy or thoughts here. Also comment your suggestions for my post or the points that I have mentioned in the post. And stay tune for the next one.....