Monday, April 11, 2011

Factors Playing Important Role in On Page Optimization

Search Engine Optimization(SEO) mainly consist of following two processes:

1. On page Optimization
2. Off Page Optimization

- Before going to On Page optimization, we should know about the keywords and keyword selection.
- Keyword or keyword phrase means query term fired by end user on search engine.
- You should know for which query term or keyword, your link will be rank in SERP.
- To decide this target keyword(in technical term "Primary Keyword"), you should analyze your website and understand the theme of website.
- Once decided the theme, now with help of Google Keyword Suggestion Tool you can easily find out the primary keyword for your site.
- It is better to optimize maximum 5 keywords for 1 webpage.
- After deciding the keyword or keywords we can move to On Page Optimization.

On Page Optimization:

- On page Optimization means optimizing the website or more specifically optimizing targeted web pages according to search engine's rules and regulation.
- If the web page is satisfied the rules and regulations given by search engine then that webpage will easily rank for targeted keyword.
- Following are the list of On page Optimization factors those should be optimize:

1. Webpage Title
2. Meta Tags (meta description, meta keyword)
3. Webpage Content
4. Code Optimization
5. URL Navigation
6. Image Optimization (Alt tag)
7. Header Tag (H1 to H6) Management
8. Anchor text
9. Robots txt, robot tag
10 Sitemaps(html, xml)

In next post, I will discuss about my thought on On Page Optimization. Till that time stay tune by subscribing my blog....

Saturday, April 9, 2011

How Search Engine works ??

In last post I have explained about "what is SEO". Now we see how search engine works actually. If you want to become a SEO expert you should know how search engine works.

Working of Search Engines:
There 5 common processes follow by most of the search engines:

1. Crawling
2. Indexing
3. Query Processing
4. Data retrieving
5. Search Engine Ranking Pages(SERP) result

1. Crawling:

Web crawlers(also called as web robots or web spiders) are the programs which browses the links present on web. In order to browse the internet, they use the HTTP network protocol, which allows to talk to web servers and download or upload data from and to it. The crawler browses this URL and then seeks for hyperlinks (a tag in the HTML language). Then the crawler browses those links and moves on the same way. Basically they finds and retrieves pages on the web and hands them off to the indexer.

2. Indexing:

Web crawlers gives indexer the full text of the pages it finds. These pages are stored in index database. This index is sorted alphabetically by search term, with each index entry storing a list of documents in which the term appears and the location within the text where it occurs. This data structure allows rapid access to documents that contain user query terms.
Indexing of web content is a challenging task assuming an average of 1000 words per web page and billions of such pages. Indexes are used for searching by keywords; therefore, it has to be stored in the memory of computers to provide quick access to the search results.

3. Query Processing

The query processor has several parts, including the user interface (search box), the “engine” that evaluates queries and matches them to relevant documents, and the results formatter. More than 100 factors are considered while processing a query. Main part of this process is calculating the relevancy means relevant results.

4. Data retrieving
Once the result is calculated, next process is to retrieve that in a particular order. There are more than 100 factors for ranking the links in particular manner. Each search engine have their own algorithm for ranking.

5. SERP Result
After completing all the above process we will get the results of a query that we fired on search engine. Most of the search engines show it 10 links per page. The links that have good relevancy, reputation, brands etc. are shown above of all the other links.

I think you will get it now how search engines are works.

Thursday, April 7, 2011

What is SEO ???

Most of the people whom I meet in day to day life are always asking me this question "What is SEO".So now I'm trying to explain it.

Basically, Search Engine Optimization is a root of big tree name as Internet Marketing. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines.

It is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. Its too technical I guess !!!

Generally, whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

So SEO is the process which help you to rank your site in search engines and help you to boost your online business.