Monday, April 11, 2011

Factors Playing Important Role in On Page Optimization

Search Engine Optimization(SEO) mainly consist of following two processes:

1. On page Optimization
2. Off Page Optimization

- Before going to On Page optimization, we should know about the keywords and keyword selection.
- Keyword or keyword phrase means query term fired by end user on search engine.
- You should know for which query term or keyword, your link will be rank in SERP.
- To decide this target keyword(in technical term "Primary Keyword"), you should analyze your website and understand the theme of website.
- Once decided the theme, now with help of Google Keyword Suggestion Tool you can easily find out the primary keyword for your site.
- It is better to optimize maximum 5 keywords for 1 webpage.
- After deciding the keyword or keywords we can move to On Page Optimization.

On Page Optimization:

- On page Optimization means optimizing the website or more specifically optimizing targeted web pages according to search engine's rules and regulation.
- If the web page is satisfied the rules and regulations given by search engine then that webpage will easily rank for targeted keyword.
- Following are the list of On page Optimization factors those should be optimize:

1. Webpage Title
2. Meta Tags (meta description, meta keyword)
3. Webpage Content
4. Code Optimization
5. URL Navigation
6. Image Optimization (Alt tag)
7. Header Tag (H1 to H6) Management
8. Anchor text
9. Robots txt, robot tag
10 Sitemaps(html, xml)

In next post, I will discuss about my thought on On Page Optimization. Till that time stay tune by subscribing my blog....

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